Journal of Marketing and Management
Volume 15 Number 2 – November 2024
Table of Contents
| Article and Author(s) |
| Is There A Difference Between Hardcore and Casual Baseball Fans? An Empirical Study of Taiwan’s 2023 WBC Spectator Motivations.
JMM V15 N2 P01 Tung-Lai Hu -Spectator Motivations
Tung-Lai Hu, Chuang-Min Chao, Chia-Hung Lin Chih-Yung Wang, Chih-Ynn Tseng |
| The Problem with Managers: A Change from Hierarchy to Heterarchy
JMM V15 N2 P02 Problem with Managers – Samuel Bonsu Samuel Bonsu Horizons University, Paris, France |