IJHED V9 N2 July

International Journal of Health and Economic Development
IJHED V9 N2 July 2023
Table of Contents

Impact of Sales Promotion on Profitability of the Pharmaceutical Industry of Pakistan (A Case Study of Leading Pharmaceutical Companies)

IJHED V9 N2 P01 Yuman Amiq -Pharmaceutical Industry

Yuman Amiq,Tahir Ali
Karachi University Business School, Pakistan

Impact of Promotional Material on Sales of the Pharmaceutical     Industry
(A Comparative Study of the Leading Multinational and National       Pharmaceutical Industry in Pakistan)

 IJHED V9 N2 P02 Azeem Ahmed -Pharmaceutical Industry

Azeem Ahmed Khan, Tahir Ali
Karachi University Business School University of Karachi, Pakistan

 Impact of Marketing and Advertising Expenses on Profitability of Pharmaceutical Industry
(A case study of leading pharmaceutical companies of Pakistan)

 IJHED V9 N2 P03 Sameen Hassan -Pharmaceutical Companies

Sameen Hassan, Tahir Ali
University of Karachi, Pakistan