JEED V6 N1

Journal of Engineering and Economic Development
Volume 6 Number 1 – January 2020
Table of Contents

Impact of Advertising and Promotion on Sales of Leather Footwear Industry In Pakistan: A Case Study of Bata Pakistan Limited
JEED V6 N1 P01 Ahsan Mehmood -Footwear Industry

 

Ahsan Mehmood
Tahir Ali, Professor, KUBS
Karachi University Business School, Pakistan

The impact of advertising and promotion on purchase decision, sales and profitability of FMCG’s (personal care) sector of Pakistan:
Case study of Gillette Limited Pakistan and Treet Corporation limited Pakistan
JEED V6 N1 P02 Humayoon Arshad Warraich -Personal Care

 

Humayoon Arshad Warraich, Tahir Ali
Karachi university business school, Pakistan

Impact of Production Cost and Product Value on the Exports of Pakistan Leather Footwear Industry
JEED V6 N1 P03 Muhammad Moutasim Khan -Production Cost


Muhammad Moutasim Khan, Tahir Ali
Karachi University Business School, Pakistan

Impact of Advertising and Promotional Expenses on Profitability of Automobile Industry of Pakistan
JEED V6 N1 P04 Muhammad Shahbaz Khan -Automobile Industry


Muhammad Shahbaz Khan, Tahir Ali
Karachi University Business School, Pakistan