JMM V11 N1

Journal of Marketing and Management
Volume 11 Number 1 –May 2020
Table of Contents

Article and Author(s)

 

 

Role of Promotional Tools on Consumer Behavior in Retail Market

JMM V11 N1 P01 Zohaib Ahmad Khan -Promotional Tools

Zohaib Ahmad Khan,  Tahir Ali
Karachi University Business School, Pakistan

Downfall of Local Shipping Industry of Pakistan – A Case Study of Pakistan National Shipping Corporation

JMM V11 N1 P02 Muhammad Adnan Yousuf -Shipping Industry of Pakistan

Muhammad Adnan Yousuf, Tahir Ali
Karachi University Business School, Pakistan

Role of Augmented and Virtual Reality Marketing in Organizational Development

JMM V11 N1 P03 Waqee Ahmed Abbasi -Virtual Reality Marketing

Waqee Ahmed Abbasi, Tahir Ali
Karachi University Business School, Pakistan