Journal of Marketing and Management
Volume 14 Number 1 –May 2023
Table of Contents
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Article and Author(s) |
| Administration Expenditure and Sales Performance of Pharmaceutical Sector of Pakistan: A Comparison Between Local and Multinational Companies (A Case Study of Multinational and Local Pharma Companies)
JMM V14 N1 P01 Sardar Muhammad Mohsin -Sales Performance Sardar Muhammad Mohsin Ahmed,Tahir Ali |
| Impact of Marketing Expenditures on Sales of Leading Multinational & Local Pharmaceutical Industries in Pakistan: A Comparative Study
JMM V14 N1 P02 Syed Zawar Shah -Marketing Expenditures Syed Muhammad Zawar Shah Tahir Ali |
| Impact of Advertising Expenditure on the Sales of the Textile Industry (A Case Study of Leading Textile Companies in Pakistan)
JMM V14 N1 P03 Syeda Isbah Rizwan -Advertising Expenditure Syeda Isbah Rizwan |
| Effects of Non-Monetary Rewards on Employee Job Performance in Banking Sector of Pakistan A Case Study of Leading Commercial Banks JMM V14 N1 P04 Bilal Ahmed -Non-Monetary Rewards Bilal Ahmed, Tahir Ali Karachi University Business School, University of Karachi, Pakistan
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| A Quantitative Study Evaluating Pharmaceutical Sales Representatives’ Preference for Leadership Style, Independence, and Organizational Satisfaction During New Product Launches
JMM V14 N1 P05 Jenna Potokar -Pharmaceutical Sales Jenna Potokar
Antoine Wilson, Dale Mancini
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