JMM V14 N2

Journal of Marketing and Management
Volume 14 Number 2 – November 2023
Table of Contents

Article and Author(s)

Relationship between Marketing Strategies and Sales Performance in Petroleum Industry of Pakistan

 JMM V14 N2 P01 Hamza Hussain Kazmi -Marketing Strategies

Hamza Hussain Kazmi
Karachi University, Pakistan

Role of Advertising Expenses on Sales of Fertilizers Industry in Pakistan

JMM V14 N2 P02 Aqib Khan -Advertising Expenses

Aqib Khan
MBA Scholar, Karachi University Business School, Pakistan

 Impact of Advertising Expense on the Profitability of Banks: A Study on the Leading Banks of Pakistan

 JMM V14 N2 P03 Ammad Arshad -Profitability of Banks

Ammad Arshad, Tahir Ali
Karachi University Business School, Pakistan

 Impact of Inventory Management on Organization Performance and Sales of   Textile Industry in Pakistan

 JMM V14 N2 P04 Bilal Altaf -Inventory Management

Bilal Altaf, Tahir Ali
Karachi University Business School, Pakistan

 

Impact of Marketing and Sales Promotion on Sales and Revenue of Consumer Electronics Industry: A Case Study of Leading Consumer Electronic
Organization of Pakistan (R&I Electrical Appliance

JMM V14 N2 P05 Muhammad Asim Khan -Marketing

Muhammad Asim Khan, Tahir Ali
Karachi University Business School, Pakistan

Research on Value-Based Process Management for Categorized and Tiered Teacher Training Model

 JMM V14 N2 P06 Yun YUAN -Management

Yun YUAN
Senior Supervisor of Shanghai No.1 Gao’an Road Primary School, China

Alex Smeets
Cambridge Solutions and Cambridge Enterprise

James Ming-Hsun Chiang
California State University Monterey Bay, USA