Journal of Marketing and Management
Volume 15 Number 1 –May 2024
Table of Contents
| Article and Author(s) |
| Impact of Advertising and Sales Promotion Expenditures on Sales of National & Multinational FMCG Organizations in Pakistan – A Comparative Study on Nestle Pakistan Limited and Shield Corporation Limited
JMM V15 N1 P01 Tatheer Kissa -Impact of Advertising Tatheer Kissa,Tahir Ali |
| Impact of Sales Training on the Revenue of Online Sales
JMM V15 N1 P02 Muhammad Roohan Mehmood -Sales Training Muhammad Roohan Mehmood |
| Advertising spend and its impact on FMCG profitability (A case study of Unilever and Procter & Gamble)
JMM V15 N1 P03 Saima Siddiq -Advertising spend Saima Siddiq, Tahir Ali |